I was asked to be apart of a panel discussion for the Brand Innovators 2015 summit in Portland. Here’s the excerpt from our panel.
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.
Moderator: Jon Kishpaugh, Account Executive, Livefyre
TJ Ansley, Director of Digital Media, Portland Trail Blazers
Leslie Constans, Strategic Brand Communications & Marketing, Cambia Health Solutions
Jacob Curtis, Marketing Manager, CON2R
Michael Ehrlich, Director of Public Relations, adidas