The Facebook Beacon is a device you put in your local business that sends information to people who are on Facebook near you and have Bluetooth turned on. Gotta love tech!
This week’s #SocialMediaMinute will cover how local businesses can request a Facebook Bluetooth beacon..
This means when people visit your business and open Facebook, they’ll see what’s called Place Tips.
Place tips show people who visit your business things like their friends’ posts and photos about your business, reviews, upcoming events and other relevant info (ex. popular menu items) from your business’ Page.
Learn more by watching the short tutorial video below.
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How to get a Facebook Bluetooth Beacon
To get a Facebook beacon for your local business, simply navigate to the following URL.
From here, fill out the form located at the bottom of the page and designate which of your Facebook pages you would like the beacon for. You’ll also be asked to provide your email and prompted to select how many locations your local business has. Facebook will then contact you when additional beacons become available.
Once you’ve received your beacon, visit fb.me/place-setup to customize your visitors’ experience and learn more.
Facebook Bluetooth beacons are a relatively new technology and a development I’ll be following closely. Beacons are the future!
With the possibilities of adding real-time value at the right time (on mobile) a Facebook beacon is a valuable investment for any local business. Investment? Oh wait…it’s completely free!
On the topic of privacy, beacons don’t collect any information from people or their phones or change the kind of location information Facebook receives. They’re designed not to disrupt the operation of your own Wi-Fi or other equipment either so that should help with adoption.
Have any questions about the Facebook beacon? Thinking of ordering one? Let me know in the comments below and make sure to come back next week for more social media tutorials.