See Who Likes your Facebook Fan Page: Users and Competitors


What if you could see who likes your Facebook Page?

In this social media tutorial, I’m going to cover an often overlooked Facebook feature most admins have no idea is available to them.

How to find out who your Facebook fans are.

I’ll also go over using this feature to find out if a competitor’s Facebook Page is following your business and I’ll even provide a clever workaround for searching for individual Facebook fans who have liked your Page by their name.

Very important information here! So let’s dive right in.

Who likes your Facebook Fan Page

Now, new likes are great, and while your Facebook insights give you general demographic information about your fan base, there’s a hidden way to see who likes your Facebook Page and discover which other Pages have ‘Liked’ your Page.

SEE ALSO: Adding a Facebook Group Cover Photo

Step 1:

First, navigate to your Page settings and locate the Banned Users option.



Step 2:

Next, find the drop down menu which will display the following options.


Step 3:

Finally, from the drop down menu, select People Who Like This. You ‘ll then be able to see who likes your Facebook Page and can scroll down to see everyone.



The Most Important Selection for Businesses

For businesses, aside from listing who has liked your Page, this feature also provides another important selection you’ll want to utilize.

You may have noticed the option that says Pages Who Like This.

Selecting Pages Who Like This will display valuable information and should be checked often for these two main reasons:

  • This information will let you know if a competitor is following your page, and you can promptly BAN them.
  • You can also use this information as an invitation to connect or partner with another fan page that may be industry related.

The Missing Feature – Search By Name

While knowing who has liked your Page is helpful, if you have more than a few hundred fans, you’ll find it difficult to find Facebook fans by name from just scrolling through everyone.

Currently, a search feature is missing, but here’s a clever workaround to search for a specific fan.

First scroll through your list of fans so Facebook can populate the list in its entirety, this will take more time depending on how many fans you have and when the user initially liked your page.

Now to find a particular person you’ll want to use the FIND ON PAGE tool that is available in most if not all web browsers and search for either first or full name.

Easy enough!


Not only is this function useful for moderating your fan base as you can promote admins or ban users from this page, but remember that social media isn’t about broadcasting, it’s about conversation.

Chances are if another company was interested in your business enough to like your Page, they may also be open to cross promotions or other B2B opportunities.

Now you know who likes your Facebook fan page!

Ready for more lessons? Check out more how-to guides and social media tutorials.

Author: Jacob Curtis

An early advocate of digital media, Jacob has observed and participated in the evolution and adoption of social media in connecting people online.

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  • Ti Roberts

    This is really neat and it’s good to gather as much data as possible in your marketing efforts, so this should prove to me helpful and add more dimension to our analytics. Thanks for sharing this post on BizSugar.


    • Jacob Curtis

      Thanks Ti! I appreciate the feedback. Information sure is key so the know you more (even about your competition) the better! Glad you found it on BizSugar!

  • Chad Simser Black

    It appears that this method no longer works. Can someone verify? Here’s my issue. I have nearly 9,000 likes on my page and know of a person that is foloowing our posts and competing with us. They are an individual, not a group. For the life of me, I am unable to find him in our list of “like” and ban him. The list of likes only shows me the most recent 200 or so. There is no more “see all” in the likes section.

    • Jacob Curtis

      Hey @facebook-1164039667:disqus , thanks for stopping by and I’ll look into this for you. That’s the difficult thing about creating these tutorials — the platforms and functions change constantly.

      When you say the person is “following” your post, do you mean he is subscribed to them? If so there is an option to filter the list by subscribers.

      Is this the best way to get back to you after I do further research?

  • Facebook User

    Does this still work. I can only see who liked my page that was already a “freind” on my personal facebook page.


    • Jacob Curtis

      Yes, this still works. I just checked for a few of the fan pages I help manage and I was seeing recent “likes” of people I had no connection with. Make sure you are using the “New Likes” box in the admin panel and not the “Invite Friends” box on the right hand side. Watch the video if you need to see the difference between the two @facebook-100005126975708:disqus

  • Steve

    This method does not work for me. I can only see about 21 of my 358 fans. After 21, there is no option to “See More.”

    • Jacob Curtis

      @834c7d321b5a150bd25841b6569a2035:disqus, it may be a privacy settings those fans have. But this seems pretty odd. Are you still having the problem?

      • betoomar

        i got the same problem here, trying to see all my fans but “see more” button stop appearing.

  • Karan Bhatia

    Hey Jacob,

    Is there a way I can find out how many of my fan’s friends like my page ? If X likes my page, I want to find out how many of X’s friends like my page

    • Jacob Curtis

      Hey @facebook-726310706:disqus, as of right now, I am unsure if there’s a way to do that. However you can check the total number of Friends of Fans from within your pages insights.

  • chelle

    I don’t see where it say show on mine its not where yours is

  • Kathleen Henderson

    This is so incredibly helpful! I’ve been wondering this for some time now, especially as it relates to giveaways on my blog. I generally require folks to either subscribe by email or “like” my FB page, but wasn’t sure how to verify that a winner had indeed “liked” my page. Now I’m all set. Thanks!

  • Dick Sijtsma

    at the moment i only see my friends who liked the page. But the total number of likes is greater than the list of people and pages that like my page. How is that possible?

  • Laura Lonighi

    Thank you!

  • cactus admirer

    Hmm, I’ve tried everything, but of my 53 likes I can only see 24 of them. I stopped using the page two years ago and had about 20 likes then, but it seems I can only see the likes from this year since I’ve started posting again. How do larger pages cope?