YouTube Audience Retention is important! Say, you take the time to create and upload what you think is the next viral video of all time. Except you’re not getting the views, shares, likes, or subscribes you were hoping for…
Well…chances are your video and sucks you’ve lost your viewers attention. FEAR NOT! With YouTube Audience Retention Analytics you can find out when YouTube viewers stop watching, and make appropriate changes to your videos to keep viewers engaged.
SEE ALSO: Understanding YouTube Annotations Analytics
The first 5-15 seconds of your video are the most important! Hook your audience in.
YouTube displays audience retention in two forms. Absolute and Relative.
1. Absolute audience retention helps you see how often each moment of your video is being watched as a percentage of total views. Rewinding and re-watching can result in values higher than 100%
2. Relative audience retention shows your video’s ability to retain viewers during playback by comparing it to all YouTube videos of similar length.
You should be using these two forms of YouTube provided audience retention analytics to your advantage. Watch this video to learn how.
Ready for more lessons? Check out more how-to guides and social media tutorials.
