MU BASEMENT- Promotional Video
I was asked by the managers at the MU BASEMENT to create a short promotional video for their website amongst other things.
I decided to tell the story of a bowler who is caught in an intense ‘high-noon’ western showdown between himself and the lane. Ultimately ending in a strike, the bowlers celebration is a bit too excessive and draws the attention of everyone else in the MU BASEMENT.
I wanted to show what other entertainment the alley could offer in a creative new way, showing the reactions from each customer on the video games and billiard tables also provided.
The project was first story-boarded and approved by the managers prior to filming and post production. The commercial was also cast entirely with current MU BASEMENT staff and took a total of 5 hours to complete.