MU BASEMENT- Promotional Video

I was asked by the managers at the MU BASEMENT to create a short promotional video for their website amongst other things.

I decided to tell the story of a bowler who is caught in an intense ‘high-noon’ western showdown between himself and the lane. Ultimately ending in a strike, the bowlers celebration is a bit too excessive and draws the attention of everyone else in the MU BASEMENT.

I wanted to show what other entertainment the alley could offer in a creative new way, showing the reactions from each customer on the video games and billiard tables also provided.

The project was first story-boarded and approved by the managers prior to filming and post production. The commercial was also cast entirely with current MU BASEMENT staff and took a total of 5 hours to complete.

Author: Jacob Curtis

An early advocate of digital media, Jacob has observed the evolution and adoption of social media in connecting people online. Working at Bonfire Marketing he continues to hone his craft.

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