MU BASEMENT- Promotional Video

I was asked by the managers at the MU BASEMENT to create a short promotional video for their website amongst other things.

I decided to tell the story of a bowler who is caught in an intense ‘high-noon’ western showdown between himself and the lane. Ultimately ending in a strike, the bowlers celebration is a bit too excessive and draws the attention of everyone else in the MU BASEMENT.

I wanted to show what other entertainment the alley could offer in a creative new way, showing the reactions from each customer on the video games and billiard tables also provided.

The project was first story-boarded and approved by the managers prior to filming and post production. The commercial was also cast entirely with current MU BASEMENT staff and took a total of 5 hours to complete.

Author: Jacob Curtis

An early advocate of digital media, Jacob has observed and participated in the evolution and adoption of social media in connecting people online.

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